Every collection, our journey takes us across the globe, finding inspiration in diverse landscapes and cultures.
This season, the holy city of Varanasi, its narrow and busy streets where cows wander and its connection to the Ganges have inspired our campaign.
Here, life pulses with an undying spirit, and the daily rituals reflect a profound will to welcome life. Walking the ancient ghats, and strolling among the honks of the scooters, we see the Ganges welcoming equally all kinds of people from all over the country and purifying those who seek its blessings no matter the status.
Shot in Varanasi, Uttar Pradesh, India in 2024.